2019-06-26 | News

Coloreel Founder at ITMA Barcelona analyzing trends

Coloreel Founder & Innovator Joakim Staberg was at ITMA in Barcelona for meetings with current strategic customers and to explore possible future cooperations with new companies.

ITMA is the trendsetting textile and garment technology platform where the industry converges every four years to explore fresh ideas, effective solutions and collaborative partnerships for business growth.

What are your key takeaways from the ITMA fair and the interest for Coloreel?
“I had many intriguing meetings with all from small innovative companies to some of the largest companies in the world within apparel and footwear. People from the embroidery production focus on the zero setup time for the thread reels and the increased productivity. People from design and digitization focus more on the unlimited possibilities in the use of colors, color effects and the higher quality of the embroideries,” says Joakim Staberg, Coloreel Founder & Innovator.