2017-07-18 | News

Coloreel in New York – Presenting the future of thread coloring

Joakim Staberg, Innovator and Founder of Coloreel, speaks about “The concept of instantaneous dyeing and embroidery” at North America Digital Textile Conference in New York.

On the 18th of July 2017, WTiN (World Textile Information Network) organized the second North America Digital Textile Conference – co-located with Avanprint USA, a dedicated digital textile printing technology exhibition allowing pioneers in technology to communicate directly with the fashion community.

The conference highlighted the new creative and commercial opportunities that come with the digital route. It explored how new developments in high-speed inkjet printing and faster, brighter and more versatile inks have made it economical for even mass-market brands and retailers to source fabric closer to their distribution base, with shorter product development times for more efficient inventory management.

During the visit to the US, Joakim also met and presented Coloreel for potential strategic partners and potential investors.