The seed of this innovative idea emerged when, at that time Inventech Europe, a proudly Swedish company dedicated to driving innovation for large businesses, identified several enormous challenges within the textile industry and started working on a solution. During this period, Joakim Staberg, founder and innovator got the brilliant of a thread coloring technology.
After some years of realizing the potential and enormous effort this project required, it was decided to establish a more focused company, Coloreel, dedicated solely to the development of this solution: “an instant textile thread coloring unit.”
The unique idea evolved with time becoming strong enough to get funding and build partnerships with world-leading researchers and industry leaders throughout the development stages. All these gave confidence and strength to keep working hard until commercial product development started in 2016.
Finally, after many years of rigorous work and dedication despite facing critical circumstances. After watching others trying to work with similar solutions and giving up due to the complexity this project represented. We proudly transformed our unique idea into a unique product.