The company

Coloreel is a Swedish technology innovation company within the textile industry. Since 2009 the company has developed the Coloreel technology, a ground-breaking innovation that enables high-quality coloring of textile thread on demand, opening amazing new design possibilities. The technology can in the future be used for industrial embroidery, sewing, knitting, weaving and more. Coloreel’s first product based on the technology is a thread coloring unit which is created to be used with industrial embroidery machines.

Mattias Nordin - CEO

Mattias Nordin


Joakim Staberg - Founder & Innovator

Joakim Staberg

Founder & Innovator

Mats Hult


Magnus Hellström - Vice President Sales & Marketing

Magnus Hellström

Vice President Sales & Marketing

Benny Jonsson

Vice President of Supply Chain