The Coloreel Story

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We are the colorful pioneers

Coloreel is a Swedish company with a technology that enables high-quality dyeing of embroidery thread on demand.

Founded in 2003 in Jönköping, Sweden, Coloreel begun as a research company. 2019, we successfully piloted our first industrial applications for instant thread dyeing, and since 2021, our focus has been on bringing this innovative solution to the global market.

Today, we are proud to serve customers in over 20 countries, including some of the world's most renowned brands. As we look to the future, we will expand our innovative technology to sewing, knitting, and weaving.

Our revolutionary products not only make the embroidery process more efficient, but also enables a seamless digital workflow and significantly reduces environmental impact. With Coloreel, embroidery producers can cut their water consumption by 97% compared to traditional dyeing methods. All while minimizing waste, storage space and scrapping.

Coloreel currently holds over 120 granted patents across 14 patent families in 45 markets. This extensive patent portfolio provides robust protection, making it challenging for competitors to develop similar products.

This is Coloreel

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Management team

Joakim Staberg, Founder
Torbjörn Bäck, CEO
Saman Kalilian, CFO
Lars Lidman, VP Sales
Elin Wengström, VP Marketing & Communication
Benny Andersson, VP Supply Chain
Mattias Nordin, SVP Product Management & Business Developement
Mikael Almroth, VP Research and Development
Lucia Eklöf, VP Customer Success