The new generation of sustainable embroidery

Coloreel is at the forefront of redefining sustainability in the embroidery industry. Our method of dyeing thread during the embroidery process significantly reduces water consumption and minimizes thread waste.

Less wastewater


Recycled polyester thread


Water conservation is at our core

On average 215 trillion litres of water per year are consumed by the textile industry. We’re proud that Coloreel-powered embroidery machines can drastically reduce wastewater from thread dyeing. A comparison between Coloreel’s technology and one of the world’s leading thread manufacturers shows that traditional thread dyeing produces 50 times more wastewater and consumes 97% more water than Coloreel’s direct dyeing does. This is thoroughly documented in our Life Cycle Analysis (LCA) and Environmental Product Declaration (EPD) and has been independently verified by a third party.

Read our LCA and EPD here

Recycled and certified thread

Coloreel’s embroidery thread fulfils Global Recycle Standard (GRS) and OEKO-TEX® 100 class I standard. It's produced by the world-leading thread manufacturer Madeira. Made from 100% recycled post-consumer PET bottles, it has passed through all industry-standard quality testing. The Coloreel embroidery thread provides the same fastness properties as virgin polyester thread.

Read more about the thread

See our certificates here

Drastically reduced thread waste

The embroidery industry produces an enormous amount of waste. Thousands of thread reels are being dumped because they are no longer the right colors, huge warehouse spaces are being used to store all these threads, and a large logistics operation is needed to order and transport them.

What sets Coloreel apart is the capacity to digitally dye threads precisely according to customer specifications, which means we can substantially reduce the waste generated throughout the traditional supply chain. With Coloreel, you only produce what you need.

How Coloreel works