The exhibition takes place at Galeries Lafayette Champs-Elysées and is hosted in collaboration with Web3 mixed reality marketplace SPIN and CFS HUB. It features a Web3 meta-retail reality, which promotes a circular economy by reducing the impact of unsold inventory and shipping.
At the heart of the exhibition is the introduction of "phygital" fashion, a concept that seamlessly blends the physical and digital realms to create an immersive shopping experience. Visitors can purchase exclusive "phygital" garments, which are non-fungible tokens (NFTs), from independent designers around the world using both fiat currency and cryptocurrency.
The exclusive couture dress by Miss Sohee has been designed using Coloreel’s technology in conjunction with EOS 3D printing technology. A digital twin of the piece has been created by SPIN, making it collectible with or without its physical twin. Due to its bespoke nature, the physical version of the dress is available to order on request.
The brand TOMBOGO is exhibiting two pieces from their latest collection; a canvas jacket and cargo pants featuring a multi-point gradient patch created using Coloreel embroidery. The items are available to purchase in both physical and digital versions.
"We are thrilled to be at the forefront of this exciting new era of retail, where the physical and digital realms are merging", says Elin Wengström, VP Marketing and Communication at Coloreel. "Our partnership with SPIN and CFS HUB has allowed Coloreel to be part of something truly unique, and we can't wait for visitors to experience it for themselves."