Printful, world leading provider of on-demand print and embroidery, is selling unlimited color embroideries world-wide using Coloreel's embroidery technology. In an interview with WhatTheyThink!, Printful's Elina Kruze shared the company's excitement about the opportunity to offer customers greater design flexibility in embroidery.
“We instantly saw this as a big opportunity”
According to Kruze, the partnership with Coloreel allows Printful to provide a more dynamic and vibrant range of designs for its customers, which will help to increase the appeal of their products. The use of Coloreel's technology will also reduce the time and cost associated with embroidery, making it more accessible to a wider range of customers.
Coloreel CEO Torbjörn Bäck sees the partnership with Printful as a way to showcase the potential of Coloreel's on-demand embroidery technology to a larger audience. Bäck believes that the technology has the potential to revolutionize the embroidery industry and provide a more sustainable solution.
Overall, the partnership between Printful and Coloreel is a win-win for both companies and their customers. Printful's customers will benefit from increased design flexibility and reduced costs, while Coloreel will have the opportunity to showcase its innovative technology to a larger audience.