Coloreel receives an order for the installation of eight units from Tryckhuset AB

Coloreel, with its unique and well-patented technology for digital dyeing of textile thread on-demand that creates sustainable and creative embroideries, receives a new order from Tryckhuset AB ("Tryckhuset"). Delivery and installation will take place immediately during June 2021.

Swedish embroidery manufacturer Tryckhuset is investing in new technology from Coloreel to be able to meet increased demand. The order comprises of eight (8) units.

Sven Öquist, VP Sales at Coloreel Group AB comments:

- “Tryckhuset is a leader in textile decoration on the Swedish market, I am very happy that they have chosen to invest in Coloreel. It shows that they believe in us and in our technology for environmentally friendly and creative embroideries and it confirms that Coloreel is a good investment ”.

Anders Andreasson, CEO & Chairman of Tryckhuset AB, comments:

“Coloreel's technology contributes to our efficiency and supports our continued expansion. In the past, we have sometimes had large scrap in our thread stock. Now we only need one thread spool that colors digitally during production, which creates contrasts, gradients, shadows and a depth that has not been possible before with traditional embroidery technology. The result looks like a digital print, but it is embroidery and we do not have to compromise on the choice of color. If we receive an express delivery, we do not need to send a truck to pick up thread in the right color, we already have everything in place”.

Reed the full press release here