Hand & Lock visits Coloreel HQ

Coloreel had the recent privilege to welcome our partner Hand & Lock to our head office in Jönköping, Sweden.

Hand & Lock partnered with Coloreel last year to explore and develop the latest machine embroidery technology by installing one of Coloreel’s instant thread coloring units in their central London atelier.

Liss Cooke and Mafalda de Moura Barreiros, who are responsible for Hand & Lock’s Bespoke Machine Embroidery department, were on site at Coloreel’s office for a two-day intensive visit.

The visit to Sweden was an important step in strengthening the ongoing partnership between Coloreel and Hand & Lock.

Currently Hand & Lock uses Coloreel for the most color intensive commissions for its wide range of customers, including designer fashion houses and luxury goods brands such as Casablanca Paris.

Torbjörn Bäck, Coloreel CEO, comments:

“Overall the visit was a success with both parties leaving inspired and excited for future designs and collaborations and the value Coloreel can have for brands and independent producers.”

Liss Cooke, Senior Digital Embroidery Designer & Production Coordinator at Hand & Lock London, comments:

“We came away from our trip to Coloreel HQ feeling completely awe-inspired, energized & even more passionate about the power of Coloreel technology. It was such a positive trip for both our companies with so many amazing ideas shared. We were honoured that the team invited us out to Jönköping and shared so much of their time, knowledge & incredible insight into the future of machine embroidery."