This is Coloreel

It's time to change the way we embroider. 

There are about 8 million embroidery heads installed in the world and Coloreel can completely overthrown the way they’re being used.

With Coloreel, one recycled thread is dyed to any exact color– during the embroidery.  It’s like digital printing – but with thread and it gives you unlimited design possibilities.

20% of the world’s water pollution is caused by textile and thread dyeing.  It’s time we change that.