Stories

Embroidery is part of the fabric of our everyday lives, from the uniforms of hardworking people to artists bringing their visions to life and more. Read stories of real potential unlocked with Coloreel.

Coloreel Story

Coloreel and Ricoh collaborate with Hitomi Morita on unique design project

Japanese Illustrator Hitomi Morita was challenged to create a collection of t-shirt designs that showcased the strengths of today's leading embellishment technology with Coloreel’s instant thread coloring technology and Ricoh’s Ri-2000 DTG printer system.  

Coloreel Story

Coloreel is the future for on-demand embroideries

Coloreel visited customer Shirtful at their main production facility in Castrop-Rauxel, Germany where they currently have Coloreel in operation. 

Coloreel Story

Meet the founder and the innovator of Coloreel

We checked in with Joakim Staberg, the founder, and inventor behind the groundbreaking technology that is now elevating the textile industry to the next level. The journey of Coloreel started many years ago when Joakim had a revelation.

Coloreel Story

Service and Support plays key role in Coloreel’s success and continued growth

Miriam Stilling is happy every day she comes to work. As Service and Support Manager at Coloreel, she is often in contact with customers using Coloreel’s products and is the one who makes sure that all installations are done perfectly.

Coloreel Story

Coloreel boosts the textile industry with sustainable embroideries

Tomas Horvath is responsible for growing Coloreel's business and finding new business opportunities in Europe. We reached out to get to know him more and to hear his thoughts on the embroidery industry.

Coloreel Story

Meet our customer JMJ Bordados

In collaboration with Portuguese distribution partner MIB - Máquinas Industriais para Bordados, Coloreel visited customer JMJ Bordados at their main production facility in Porto, Portugal where they currently have Coloreel's multi-head solution in operation.

Coloreel Story

Coloreel launches colorful fashion collaboration with Maxjenny! 

Coloreel and Maxjenny! partner for unique design collaboration to bring more creative and sustainable embroidery to the brand.

Coloreel Story

Coloreel gives high-end fashion manufacturer new possibilities

Mariano Dias, CEO of Blur Textile Embellishment, shares his impression of Coloreel's technology and his experience of working with the team at Coloreel.

Coloreel Story

Coloreel continues to strengthen collaborative partnership with D-house

Coloreel is proud to share and contribute to D-house’s vision for responsible manufacturing technologies and more sustainable future for fashion.

Coloreel Story

Coloreel is expanding and reaching new markets

Going from two to ten employees in the sales team in just six months, and five more team members on their way - Coloreels is expanding fast.